Shinola-Detroit Runwell Automatic 39.5mm
Stock # 502-00301 In Stock
Beauty is in the eye of the beholder, but some things just look good—like our new Runwell Automatic. Style meets craftsmanship in this elegant iteration of the Runwell Automatic. With a rose gold PVD case and bracelet and a warm mother of pearl dial, it can be easy to get lost in the elegance. But what’s on the inside counts too. A sapphire exhibition window gives you a look inside at the powerhouse Sellita SW200-1 automatic movement. Complex and intricate, automatic movements are coveted for their celebration of tried-and-true, quality craftsmanship. This 39.5mm Runwell Automatic is a classic accessory and true heirloom to be passed down from one generation to the next.
Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here? Through three Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing. We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.