Stock # 501-00382 In Stock
Ice, one mile thick. That’s how deep Michigan was buried, thousands of years ago. From moving mountains and making lakes to sustaining life along the shores and in the water, ice is a force of nature, and our latest Monster watch takes its cues from that might. Crafted from titanium, the Ice Monster is incredibly light and strong—perfect for walking on thin ice. And when it comes to power, the Ice Monster carves through with the highly accurate SW200-1 Automatic Movement. The glossy white-on-white enamel dial is a crisp contrast to the brushed titanium case and gunmetal aluminum bezel. Rated at 30 ATM, it’s ready for the deepest, iciest dives—and designed by Shinola, it looks sharp enough to wear to dinner later.
Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here? Through three Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing. We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.