Stock # 501-00307 In Stock
You've been waiting, we’ve been working, and now the Runwell Automatic is finally here. Meet our flagship, now with the heart of an automatic and a refined design that was years in the making. It’s a major evolutionary moment for the timepiece that launched the Shinola brand. Recognizable but refreshed with thoughtful details, including microtracking, a richly-printed dial and an iconic caseback with a window into the inner workings of its workhorse movement, the Sellita SW200-1. Featuring a matte black vellum-textured dial and a premium leather strap in British tan, this heirloom-worthy timepiece is the epitome of the brand’s commitment to quality craftsmanship that refuses to be ignored.
Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here? Through three Detroit winters, we’ve asked ourselves these questions. And worked not to find our answer, but to build it. Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough. It's a tall order to return to form, but we're up for it. We’re starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing. We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.